Selecting college mini-micro influencers to rep Schwinn on campus by posting about their (complimentary) new Schwinn bikes. We also
included 2 micro-influencers.
500,000 social impressions, 16% more engagement than most of the campaigns in the space, 13% more engagement than programs in the space, super-engaged program.
Students creating unique quality content that the brand has been able to use over and over again, great reach + engagement, and lift in brand awareness.