IQ agency recruited, trained, hired, and managed students in key markets (that align with grocery brand’s key markets). They sample product throughout campus and are required to post on their social platform (IG) + (IG Story).
The program reached over 33,000 students from 5 campuses. 6,500 samples distributed, 190,000 social impressions, doubling impressions + engagements from the previous program.
A brand that students weren’t familiar with is building a profile on college campuses. Students are starting to identify this brand in-store and shop it exclusively. The brand is growing in social impressions and reach and now aligned with trend-setters on the local campuses.