IQ Agency recruited, trained, hired, and managed reps in three markets where Tommy Hilfiger Factory Outlets were located. The campus representatives promoted a one night only shopping event in the store and were tasked to bring guests and post about the event on Instagram.
150+ attendees in-store, increase in sales, 180,000 social impressions
The Tommy Factory store hasn’t been a destination for students to shop and at these events, not only did we see students spending money and shopping but we also saw them posting on social about the brand and engaging with the brand on social.